CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management





Syllabus for
BBA (Strategy and Business Analytics/Honours/Honours with Research)
Academic Year  (2023)

 
        

  
Assesment Pattern

Total Marks: 50

Duration: 2 Hours

 

Section

Number of questions

Total marks

Section A

3 Questions  of either or choices carrying 5 marks

15

Section B

2 Questions of either or choices carrying 10 marks

20

Section C

Compulsory question – Case Study

15

Components of CIA-I       20 marks                                                                                    

 

Components of CIA-II                                                                                               25 Marks

 

Mid Term Exam

Syllabus: Unit I, II, III

   

Components of CIA-III  20 Marks  

                                                                                    

End Sem                            50 Marks  from all unit will be converted into 30

 
Examination And Assesments

Components of CIA-I       20 marks                                                                                    

 

Components of CIA-II                                                                                               25 Marks

 

Mid Term Exam

Syllabus: Unit I, II, III

   

Components of CIA-III  20 Marks  

                                                                                    

End Sem                            50 Marks  from all unit will be converted into 30
Department Overview:

A.     Background:

School of Business and Management is a premier wing of Christ (Deemed to be University), since 1991 with a clearly defined approach for creating quality managers and entrepreneurs required to face the challenges of the corporate sector. The department offers undergraduate courses in Business and Administration and master’s Programme in Management and Finance which are challenging and specifically designed to develop and enhance career opportunities and to contribute in the dissemination of academic and applied knowledge in business management.

 

B.     Vision:

Our Vision is to be an Institution of excellence, developing leaders serving enterprises and society globally.

C.    Mission:

                    Our Mission is to develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement.

Mission Statement:

Vision:

Our Vision is to be an Institution of excellence, developing leaders serving enterprises and society globally.

 Mission:

                    Our Mission is to develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement.

Introduction to Program:

Programme Description:  

      The BBA in Strategy and Business Analytics is a single major program at the School of Business and Management. Businesses in today's fast-paced, fiercely competitive environment need leaders who can offer value and drive great performance at all levels of corporate responsibility. Organisations are using analytics and sophisticated strategies to increase efficiency, improve customer service, and identify risks and opportunities across all sectors. This program is for undergraduate students who want to learn how to use data, numbers and strategies to help their companies make decisions. This Program is intended to assist students in creating and putting into practice strategies and data for diverse enterprises and organisations. Strategy and Business analytics will teach students the techniques and methods required to build and manage a successful business, particularly in the modern age of globalisation.

Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

1: Awareness of and sensitivity to social and ethical issues in the world

2: Ability to demonstrate knowledge of business from a holistic and cross-functional perspective

3: Demonstrate the ability to communicate in a professional manner.

4: Evaluate problems and solve them in a scientific manner.

5: Develop Analytical decision-making.

Programme Specific Outcome:

1: Develop and implement effective business strategies based on data-driven analysis.

Programme Educational Objective:

2: Suggest business opportunities for data-driven solutions.